Chiropractic care should be simple to explain, and the results should speak for themselves. But let’s be honest—even the simplest concepts need strong communication to truly connect with patients. That’s why understanding and implementing these five key strategies is a game-changer.

These strategies aren’t just about adjusting spines—they’re about building trust, creating community, and showing patients that chiropractic care is a path to lifelong health. When done right, referrals of children and entire families will naturally flow to your practice.

Let’s break down how you can make it happen.

Strategy 1: Make the Invisible Visible

The biggest hurdle in chiropractic care? Patients can’t see what’s going on inside their spine and nervous system. They feel pain or discomfort, but they can’t visualize the nerve interference that’s causing it. That’s because it’s invisible. And if you can’t show it, it’s harder to make patients understand why ongoing care and regular exams are essential.

This is where INSiGHT scanning technology changes the game.

How INSiGHT Scans Work

INSiGHT scans turn subjective symptoms into objective data by showing how the nervous system is functioning in real time. With tools like:

By visualizing these hidden stressors, you’re not just telling patients what’s wrong—you’re showing them.

Why This Matters

When parents see the invisible effects of neurological distress on their kids’ health, it’s no longer just about “fixing pain.” It’s about unlocking long-term potential.

 


Strategy 2: Think Possibility vs. Pathology

Here’s a big shift in mindset: stop focusing on what’s wrong. Instead, focus on what’s possible.

Most patients walk into your office expecting you to point out everything that’s broken. That’s how traditional healthcare has conditioned them to think. But chiropractic care offers something different: the opportunity for optimizing performance and overall health.

Reframe the Conversation

Instead of diving into pathology, help patients see their potential. Ask questions like:

When you shift the focus to possibility, patients start to see chiropractic as the obvious foundation towards lifelong wellness—not just a quick fix for spine and joint pain.

The INSiGHT Advantage

Using objective data from INSiGHT scans, you can show patients their potential in real numbers:

This is more than care—it’s a journey toward thriving.

 


Strategy 3: Use a Neurological Report Card

Imagine this: your patients can track their neurological health as easily as they track their steps on a smartwatch. That’s the power of the CORESCORE, a neurological report card that turns complex scan data into a single number patients can understand.

What Is the CORESCORE?

The CORESCORE combines data from neuroPULSE, neuroCORE, and neuroTHERMAL scans into a single score that represents overall nervous system performance. Imagine being able to quantify each patient’s neurological efficiency!

Why It Works for Retention

When patients see their CORESCORE change, it creates a sense of achievement and motivation to continue care. It’s not just about “feeling better.” They can see tangible improvements in their health journey.

The CORESCORE keeps patients engaged, builds trust, and makes it easier for them to explain the benefits of chiropractic care to friends and family.

 


Bonus Strategy 1: Build a Referral-Based Practice

If you’re nailing these three strategies, referrals will follow naturally. When families see the impact of your care, they’ll want to share it with their community.

Tips to Boost Referrals


Bonus Strategy 2: Engage With Your Community

Your practice can only grow as far as your reputation in the community. Get involved. Be the trusted chiropractor that families turn to when they think about health and wellness.

Ideas for Community Engagement

Being active in your community isn’t just good for business—it’s how you create a ripple effect of health and wellness.


Put These Strategies Into Action

These strategies aren’t just ideas—they’re actions you can take today to grow your scan-centric practice:

Chiropractic care isn’t just about managing symptoms. It’s about helping families achieve their full potential. With the right strategies and tools, you’re not just growing your practice—you’re transforming entire communities.

Get Started with INSiGHT Scanning

Take our Free Practice Strategy Assessment. A Personalized Guide and Expert Strategy Call to Help Determine How Scanning will Help you Grow
ABOUT THE AUTHOR

Dr. David Fletcher is actively involved in all aspects of innovation teaching and research connected to the INSiGHT™ scanning technologies. He is widely recognized for his ability to share his expertise in compelling and easy to understand ways.

Dr David is a renowned chiropractor who practiced for many years with his associates in a scan-centric thriving principled family-based practice in Toronto. He is a sought-after teacher mentor and keynote speaker who takes every opportunity to share the wisdom and the power of chiropractic as it is meant to be.

https://insightcla.com/wp-content/uploads/2022/07/david-1.png
Dr. David Fletcher
DC FRCCSS(C) – Founder & CEO CLA Inc.
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