We have all asked ourselves…what is the ROI of Scanning?
As chiropractors, we often hear about investments—investments of time, energy, education, and, of course, money. We’re constantly weighing the value of new tools, new systems, and new technologies. So, when it comes to INSiGHT scanning technologies, the question many doctors find themselves asking is: What is the Return on Investment (ROI)?
Let me tell you, the answer lies not just in theory but in the data, we’ve gathered from practices using the INSiGHT. The ROI isn’t just significant—it’s transformative. INSiGHT is more than diagnostic instrumentation. It’s a powerful catalyst that drives practice growth, patient engagement, and revenue generation. Let me show you how.
Your Practice Will Grow Using the INSiGHT
We’ve seen it time and time again—when a practice adopts INSiGHT scanning technologies, patient referrals increase, and so does the overall patient volume. One of the most remarkable areas of growth? Pediatric care. Families want certainty and clarity when it comes to their children’s health, and INSiGHT’s objective data and infant friendly instruments provide just that. The result? More families, more pediatric patients, more trust from parents, and a significant boost in family care volume.
The data also shows increased patient engagement. Why? Because patients can see their results. It’s no longer a subjective conversation about how they feel—they can visually track their progress. They understand where they stand, and that understanding drives commitment. In fact, the average practice can expect to see an increase of up to ~24 patient visits per week simply by implementing the INSiGHT system. Imagine what that means for your bottom line over the course of a year.
The Power of Visual Engagement: From Insurance to Cash
Here’s another key area where INSiGHT scanning creates value—cash conversion. The moment you introduce technology that provides visible, measurable results, it becomes easier for patients to move from an insurance-based mindset to one of value-based care. Patients are willing to invest in their health when they see the data supporting the care they’re receiving. They’re not just paying for visits—they’re paying for results.
Our data backs this up. Before using INSiGHT, the average re-exam fee was around $25. After implementing INSiGHT, that fee typically rises to $50. Patients are willing to pay more for their re-exams because they understand the value of tracking their neurological health in real-time. And it doesn’t stop there—the number of re-exams increases as well. Before INSiGHT, the average practice was performing around 14 re-exams per month. After INSiGHT, that number rises to approximately 38 re-exams monthly, thanks to a more structured, data-driven care plan (typically re-scanning every 12 visits).
The ROI in the Numbers
Let’s break down the real dollars and cents. Before implementing INSiGHT, the average monthly re-exam revenue is around $350. After INSiGHT, that number can go up to $1,900 per month. That’s an increase of $1,550 in monthly recurring revenue. And here’s the best part: most chiropractors achieve these results in as little as three months.
You’ve just added nearly $2,000 in monthly revenue by integrating INSiGHT into your practice, with minimal adjustments beyond using the technology to enhance your care.
The Wow Factor
Let’s not forget the wow factor that comes with using cutting-edge technology. In today’s world, patients expect their healthcare providers to be up to date with the latest technologies and methods. Think about it: everyone’s wearing the latest smartwatch, constantly upgrading to the latest tech. Your practice should reflect that same forward-thinking. When patients walk into a clinic using INSiGHT scanning technologies, they immediately know they’re in a place that’s committed to using the best tools to deliver the best care.
This isn’t just about enhancing your image—though that’s certainly part of it. It’s about creating a patient experience that is aligned with the modern, tech-driven world we live in. It’s about providing clarity, certainty, and results. INSiGHT’s neuro-scanning technology bridges the gap between what we know as chiropractors and what patients want to see as tangible proof. And that’s a game-changer.
A Lifelong Investment
When you look at the ROI of INSiGHT scanning technologies, it’s not just about the immediate increase in revenue, patient visits, or engagement—though those are all important. It’s about the long-term impact on your practice. You’re building trust, fostering deeper patient relationships, and setting the stage for lifelong care. The investment you make in INSiGHT pays off not just in numbers, but in the certainty, it brings to your communication, your recommendations, and the care you deliver.
In chiropractic, we often talk about the lifetime value of a patient. What’s the lifetime value of a technology that transforms how you connect, how you care, and how you grow your practice?
The ROI of INSiGHT is clear—both in dollars and in impact. In my opinion, it’s an investment you can count on.
— Dr. David Fletcher
