We are always looking to attract new patients into our offices and so it is critical to custom tailor our marketing message to the specific stage in the funnel that potential patients are at.

Your patients go through four different stages in what I like to call their “patient lifecycle”, and you need to target your patients at each stage of their lifecycle for maximum impact of your messaging.

The Patient Lifecycle is a 4-part framework:

  1. Attraction

  2. Clinical Excellence

  3. Reporting

  4. Care Planning

We live in a technology driven world. People expect technologies to be the driving force in decision making, especially in health care. At the core of attracting new patients in thousands of successful chiropractic offices is  CLA’s INSiGHT scanning technology. This suite of three scanning instruments and powerful software is not just about leading-edge diagnostics, it can be effectively used for educational outreach and community engagement. By integrating the INSiGHT into your practice, you can elevate your visibility and showcase the depth of chiropractic care beyond traditional expectations.

In our efforts to expand chiropractic’s public perception from managing spinal symptoms to enhancing overall function, participation in community events is crucial. These events allow us to demonstrate the desire to look deeper into the nervous system  and showcase the innovative approach that the INSiGHT technology delivers.

I encourage you to watch the full video to gain a deeper understanding of how these strategies can be implemented to attract and educate new patients effectively. 

There are 3 common Attraction “Myths” that I want to dispel:

1. Marketing is icky, and I am not a salesperson.
Truth: Marketing is simply sharing your message of Chiropractic with the world! It’s an opportunity to connect with your community, and make a difference in their lives.

2. I don’t have time to market my practice.
Truth: You don’t have time NOT to attract new patients. If you’re not actively marketing your practice, you’re stunting your growth and not setting yourself up for success.

3. Marketing is expensive.
Truth: Marketing doesn’t have to be expensive, especially when you have tools and technology (such as the INSiGHT!) to distinguish your practice from everyone else.

INSiGHT scanning makes it EASY to make your clinic stand out in your community.

Ready to Attract New Patients To Your Practice?

Watch the replay of this awesome webinar where I shared some incredibly practical strategies to:

Click here to watch the webinar replay.

Ready to get started? Click here to take our Practice Blocker Quiz or chat with our team to find out if scanning is right for you.

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Dr. David Fletcher is actively involved in all aspects of innovation teaching and research connected to the INSiGHT™ scanning technologies. He is widely recognized for his ability to share his expertise in compelling and easy to understand ways.

Dr David is a renowned chiropractor who practiced for many years with his associates in a scan-centric thriving principled family-based practice in Toronto. He is a sought-after teacher mentor and keynote speaker who takes every opportunity to share the wisdom and the power of chiropractic as it is meant to be.

Dr. David Fletcher
DC FRCCSS(C) – Founder & CEO CLA Inc.

INSiGHT Communication Guide

This quick read covers the importance of communicating clearly and simply to your practice members.

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