As chiropractors, we know that communication is key to building strong relationships with our patients. But how do we communicate more effectively, and identify strategies that we can use to simplify complex concepts and inspire our patients?

Let’s explore three communication strategies that can help you become a master communicator and build a thriving chiropractic practice. These strategies are taken from our INSiGHT Communication Guide, which you can download here for free.

Communication Strategy #1: Teamwork Is The Key

Teamwork is essential to building a thriving practice. By involving your staff in the consultation, examination, and reporting procedures, you can build a strong team that is focused on delivering the best possible care to your patients.

One of the key benefits of teamwork is that it allows you to involve your staff in the care of your patients. By using INSiGHT scanning systems that produce incredible images and reports, not only can you help your patients see their neurological stress, but your staff can easily become involved in the consultation, examination, and reporting procedures, which makes relationship building a breeze!

By working together as a team, you can increase patient satisfaction and retention, and build a practice that is focused on delivering the best possible care to your patients.

Communication Strategy #2: Be The Storyteller

Storytelling is a powerful communication strategy that can help us inspire our patients and build strong relationships with them. By painting pictures and telling inspiring stories, we can help our patients understand complex concepts and see the impact that chiropractic care can have on their lives.

To make storytelling a successful communication strategy, it’s important to be authentic and genuine in your approach. Share stories that are relevant to your patients and that demonstrate the impact that chiropractic care can have on their lives.

Communication Strategy #3: Simplify

The nervous system is complex and can be difficult to explain to our patients… that’s where simplification comes in! By breaking down complex concepts into simple, easy-to-understand terms, we can help our patients understand the importance of maintaining a healthy nervous system.

MEGO, or “My Eyes Glaze Over,” is an issue that’s becoming all too common in chiropractic offices. This isn’t a medical ailment, but rather a symptom of patients being overwhelmed with lengthy and complex reports that focus more on the symptoms than the actual outcomes. The problem arises when doctors fail to provide clear, straightforward explanations and plans for their patients’ path to recovery.

Patients need a plan that is both sensible and inspiring. They need to be coached, much like athletes, to become excellent chiropractic patients. The key lies in keeping the message simple and the care plan well-structured. This approach ensures patients not only understand their situation, but also feel motivated to actively participate in their healing process.

To make simplification a successful communication strategy, it’s important to use language that is easy to understand and relatable to your patients. Avoid using medical jargon or technical terms that may confuse them, and instead use language that is simple and straightforward.

Another great way to simplify complex concepts is to use visual aids and other tools. For example, you should be using the latest advancements in the INSiGHT scanning system to measure stress and nerve tension, and then produce instant CORESCORE reports that can be easily shared with your patients. 

By breaking down complex concepts into simple, actionable steps, we can help our patients see the impact that chiropractic care can have on their lives, and inspire them to make positive changes.

Implementing These Strategies

By building strong relationships with your team, sharing stories of success, and breaking down complex concepts into simple, actionable steps, you can inspire your patients to take control of their health and wellness. 

Additionally, tools such as the INSiGHT scanning system can help you provide precise measurements and reports to your patients, making it easier for them to understand the impact of chiropractic care. 

By implementing these communication strategies, you can build a successful chiropractic practice and help your patients achieve optimal health and performance.

Explore the rest of our website! It’s full of great resources and updated information on scanning strategies,Synapse software and the latest upgrades in technologies. 

While you are at, take a tour with an INSiGHT advisor (They don’t bite!). Click here to book a demo of INSiGHT scanning technology and see how easily  it can be integrated into your practice!


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Dr. David Fletcher is actively involved in all aspects of innovation teaching and research connected to the INSiGHT™ scanning technologies. He is widely recognized for his ability to share his expertise in compelling and easy to understand ways.

Dr David is a renowned chiropractor who practiced for many years with his associates in a scan-centric thriving principled family-based practice in Toronto. He is a sought-after teacher mentor and keynote speaker who takes every opportunity to share the wisdom and the power of chiropractic as it is meant to be.
Dr. David Fletcher
DC FRCCSS(C) – Founder & CEO CLA Inc.

INSiGHT Communication Guide

This quick read covers the importance of communicating clearly and simply to your practice members.

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