Every parent’s calendar has a Back to School date highlighted. Does your office marketing calendar have the same dates circled in RED? It should, because helping parents and their kids understand the importance of a healthy spine and nervous system is an essential service that only a chiropractor can deliver.
We know that anxiety and new school activities impact how the nervous system performs. One of the easiest ways to screen for stress and introduce chiropractic for kids is through their posture.
With CLA’s advanced scanning technology, posture becomes a neurological discussion rather than a spinal problem.
When you move the chiropractic message away from the spine to the nervous system 3 things will happen:
- Parents bring their children for well-child check ins. Testing removes Guessing and every parent wants to understand how well-tuned their child’s nervous system is.
- Referrals skyrocket. When you change from being viewed as a “spinal mechanic” to a “neurological programmer” you control an entire Blue Ocean marketing space.
- Retention moves to triple digit PVA! Neuroplastic Care Planning (I’ll dive into that in another blog) is so inviting and appealing that insurance limits evaporate and patients become clients who love to stay connected to you and their performance.
Right now, parents are preparing their kids for the start of a new adventure. Kids are excited. It’s the perfect time to offer INSiGHT screenings in your office and in the community. Use posture to discuss the importance of alignment but change the narrative with the scans to posture being a CONSEQUENCE of neurological interference, not the cause. The ‘pinched nerve’ narrative doesn’t fly with parents nearly as well as the idea of their child’s nervous system performing at higher and higher levels. Combine this with a dedicated professional team that is watching their child every step of the way using advanced technologies and BOOM … practice growth and stability become the new KPI’s.
The public perception of chiropractic revolves around spine and joint function. That positioning statement is tired and has generated less than 10% market penetration. It’s time to change that statistic and inform thoughtful parents and families to get connected to the big message of performance, resilience, longevity and chiropractic, as the solution to staying well. Many INSiGHT offices look at those intersectional calendar moments, like Back to School, and see the opportunity to introduce technological advancements that open doors to the next generation of chiropractic expansion.
How can we help you make the Critical shift to scanning the nervous system?
Chat with our team to get started today, or click here to take our Practice Blocker Quiz to find out if scanning is right for you.
